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Monday, March 30, 2015


Personality has to do with individual differences among people in behaviour patterns, cognition and emotion. Different personality theorists present their own definitions of the word based on their theoretical positions.
  • The term "personality trait" refers to enduring personal characteristics that are revealed in a particular pattern of behaviour in a variety of situations.
  • Individual differences in personality have many real life consequences.
  • Personality is usually broken into components called the five, which are: openness to experience, conscientiousness, extroversion, agreeableness, and neuroticism (or emotionality). These components are generally stable over time and about half of the variance appears to be attributable to a person’s genetics rather than the effects of one’s environment.

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Friday, January 16, 2015

The best advertisement

An advertisement is necessary to promote something or inform the consumers about something. The advertising world has very strict rules and guidelines. Take an example: An ad shouldn't offend someone and contain profanity. The best advertisement is an ad that attracts a lot of people while keeping its non profanity.
While making an ad, one should aware of the target demographic of the product. An ad with a serious tone would less likely attract children. It is necessary to create an ad accordingly. If you're going to make an ad about snack, it is recommended to make the ad a fun-themed one with a light atmosphere. If you're going to create an about TV show, you should show the interesting bits of the show. The type of an ad you're going to create will impact very heavily upon the sales of the product. You also should keep in mind about the details like the facial expressions, the wording of the script, etc. The demographic you attract also impacts pretty significantly on sales. A kid would less likely to buy the product if it's expensive, but an adult would most likely buy the product. Another thing to note is the purchase ability. You wouldn't make an ad about jewelry that attracts younger audience. These types of items should have an ad in a channel where adults would likely watch. The best advertisement should never have a profanity in it. If the ad the * word, it will likely be taken down. So, keep that in mind.

The most elaborated ad is not always an assured way to the best advertisement. The simplest ad can also be it. The people are hard to predict and there are no exact ways to make the best advertisement for the audience decides which is the best advertisement.

By: Gandhi Anindito
Higher intermediate 3/2014

Tuesday, December 23, 2014

‘Copycat’ or ‘Inspired by’

The Macbook air ad is an ad that describes Macbook Air, its advantages and specifications. It takes pride in its size, weight, and battery capacity. It also says that it is the most purchasable Macbook. I personally don’t think I can make an ad similar to that. But nothing is impossible for IKEA.

IKEA comes with similar ad called the ‘2015 IKEA Catalog Bookbook’. It is fashioned like professional ad and very similar to the Macbook Air ad. As you know, IKEA is a home furnishing and decoration store. How come it made a similar ad to the tech company Apple’s Macbook Air? Well, it’s simple. The ‘2015 IKEA Catalog Bookbook’ is not a legitimate ad to begin with. It’s a parody a parody towards the Macbook Air. The point of Macbook Air ad is to help boost the sales and the prospective customers for its specification and overview of the product. And I think it works pretty well in terms of boosting the sales, otherwise it won’t be as popular. As for the point of catalog ad? Well, I think it was made for fun. It’s not about copycat, being inspired or plagiarism. It’s a parody. I think IKEA ‘s 2-15 Catalog Bookbook ad was made to mock Macbook Air ad. The parody comes with some similarities: the crew talk, the specification and even instructions. In my opinion, it certainly doesn’t boost the sale of the product itself because it’s free. However, it might help the sales of the furniture.

Monday, December 22, 2014

Grammar Lesson: Using "should" or "shouldn't"

"Should" or "Shouldn't" - Use

  • We use should and shouldn't to give advice or to talk about what we think is right or wrong.
  • You should means something like I think it is a good idea for you to do it.
  • You shouldn't means something like I think it is a bad idea for you to do it.
  • Should is used to express the opinion of a speaker and often follows I think or I don't think.
For example:
  1. You look tired. I think you should take a few days off.
  2.  Alice works very long hours. She should to talk to her boss.
      A: I have an English test tomorrow.
      B: I shouldn't worry if I were you. You have worked really hard.
      A: I never have enough money.
      B: I don't think you should go out so much.

Thursday, December 18, 2014

Words of Mouth is the Best Way of Advertising

Words-of-mouth is one of many kinds of advertising a product.  it naturally happens in daily basis , with or without people realizing. Words-of-mouth itself means a person telling his satisfaction after using a certain product to other individuals without getting paid. Most people tend to have bigger trust in words-of-mouth than other official advertisement of the product itself.  They usually don't have the urge tovtry the product themselves before some of their friends give recommendation for them to use the product.  in other words, words-of-mouth has a real evidence that is more preferablytrusted than only seeing the actual advertisement on TV, brochures and many more. As a result, after hearing their friends's satisfaction,  they will give the product a try, and if they feel satisfied,  they will spread the news to more people around them. Then, it indirectly helps increase the company's income.